Marketing strategy
Take a step back and develop a marketing strategy
In the digital age, it is no longer enough to have a beautiful showcase, a beautiful combination of products, but it is important to be visible on the web, to build customer loyalty, to increase notoriety … to be profitable and to sustain the activity.
Webpixelia is here to support you in your digital development. Our expertise in web marketing allows us to build efficient and profitable strategies based on 3 main axes: audit, web strategy and brand strategy.
audit
Analytical and functional audit: an inventory of your digital business
For this audit, we take all available data about your website. This audit is part of a desire to improve an already existing project and to define a strategy for it. The information collected on the behavior of your visitors will help in developing a winning marketing strategy.
What we do:
- Competitive analysis
- Traffic and customer path analysis
strategy
Define your e-business strategy
Through the audit, it is now possible to define objectives and a strategy to get there. A set of actions to be taken will position your products or services according to your target.
What we do:
- Market study / Action plan
- Marketing positioning
deployment
Set up your brand strategy
Whether you are starting from scratch or want to reposition your offer, it is necessary to develop a branding strategy that will set you apart from others and make your offer unique.
In order to reach your targets and gain attention, Webpixelia relies on online and offline levers with adapted editorial lines.
What we do:
- Audit of your competitors and benchmarking
- Analysis of your market
- Work on your brand strategy
Deliverables for an effective marketing strategy
Define an effective webmarketing strategy that will create a solid foundation for your development and allow you to be visible, acquire new customers and retain them, this is our mission.
Our agency will send you a report, an action plan, focused on 6 points.
Functionality & Usability
This is to analyze your website pages, highlight weaknesses and provide recommendations.
Positioning & Performance
This is a positioning study and an audit of the performance of the e-marketing levers.
Media plan
We define the communication objectives by specifying which media and support will be used, how and when.
E-marketing action plan
Having set the goals, it is necessary to implement a strategy that will translate these goals into action.
Brand positioning
This is to define the ideal positioning of your brand and the means to be used for optimal visibility.
Editorial lines
Need a successful project?
More than ever, succeeding and existing on the web means being different. Beyond the technical mastery, we are convinced that it is the quality of the advice and the relevance of your project, in terms of added value for your customers, which will be the key factors of your success.
+212 6 11 35 84 30