Marketing Strategy
A coordinated action plan to reach your goals
Take a step back and develop a marketing strategy
Webpixelia is here to support you in your digital development. Our expertise in web marketing allows us to build efficient and profitable strategies based on 3 main axes: audit, web strategy and brand strategy.
Analytical and functional audit: an inventory of your digital business
For this audit, we take all available data about your site. This audit is part of a desire to improve an already existing project and to define a strategy for it. The information collected on the behavior of your visitors will help in developing a winning marketing strategy.
What we do:
- Competitive analysis
- Traffic and customer path analysis
Define your e-business strategy
Through the audit, it is now possible to define objectives and a strategy to get there. A set of actions to be taken will position your products or services according to your target.
What we do:
- Market study / Action plan
- Marketing positioning
Set up your brand strategy
Whether you are starting from scratch or want to reposition your offer, it is necessary to develop a branding strategy that will set you apart from others and make your offer unique.
In order to reach your targets and gain attention, Webpixelia relies on online and offline levers with adapted editorial lines.
What we do:
- Audit of your competitors and benchmarking
- Analysis of your market
- Work on your brand strategy
Deliverables for an effective marketing strategy
Define an effective webmarketing strategy that will create a solid foundation for your development and allow you to be visible, acquire new customers and retain them, this is our mission.
Our agency will send you a report, an action plan, focused on 6 points.