Take a step back and develop a marketing strategy

In the digital age, it is no longer enough to have a beautiful showcase, a beautiful combination of products, but it is important to be visible on the web, to build customer loyalty, to increase notoriety … to be profitable and to sustain the activity.

Webpixelia is here to support you in your digital development. Our expertise in web marketing allows us to build efficient and profitable strategies based on 3 main axes: audit, web strategy and brand strategy.

Analytical and functional audit: an inventory of your digital business

For this audit, we take all available data about your site. This audit is part of a desire to improve an already existing project and to define a strategy for it. The information collected on the behavior of your visitors will help in developing a winning marketing strategy.

What we do:

  • Competitive analysis
  • Traffic and customer path analysis

Define your e-business strategy

Through the audit, it is now possible to define objectives and a strategy to get there. A set of actions to be taken will position your products or services according to your target.

What we do:

  • Market study / Action plan
  • Marketing positioning

Set up your brand strategy

Whether you are starting from scratch or want to reposition your offer, it is necessary to develop a branding strategy that will set you apart from others and make your offer unique.

In order to reach your targets and gain attention, Webpixelia relies on online and offline levers with adapted editorial lines.

What we do:

  • Audit of your competitors and benchmarking
  • Analysis of your market
  • Work on your brand strategy

Deliverables for an effective marketing strategy

Define an effective webmarketing strategy that will create a solid foundation for your development and allow you to be visible, acquire new customers and retain them, this is our mission.

Our agency will send you a report, an action plan, focused on 6 points.

Functionality & Usability

This is to analyze your website pages, highlight weaknesses and provide recommendations.

Media plan

We define the communication objectives by specifying which media and support will be used, how and when.

Brand positioning

This is to define the ideal positioning of your brand and the means to be used for optimal visibility.

Positioning & Performance

This is a positioning study and an audit of the performance of the e-marketing levers.

E-marketing action plan

Having set the goals, it is necessary to implement a strategy that will translate these goals into action.

Editorial lines

As part of your branding strategy, we will define the editorial lines for each marketing lever used.