The benefits of an e-mailing campaign
- Capture new customers
- Retain your current customers
- Significantly increase your sales: special offer, promotion …
- Strengthen your seriousness and notoriety through the diffusion of quality content
Flexible and creative, e-mail marketing can be declined in several formats and is “responsive” for an optimal opening rate whatever the medium (PC, tablet, smartphone).
The steps of an e-mailing strategy
E-mailing marketing is a powerful channel that gives you a very good return on investment (ROI) provided you follow certain rules and a thoughtful marketing strategy upstream:
- We authenticate e-mails from your contact lists
- We ensure the good reputation of your e-mail address or sending IP (not blocked, not banned …) and take the measures if necessary.
- We put in place a strategy that allows the progressive development of your reputation to gain confidence.
- We verify that each recipient has explicitly agreed to receive marketing emails.
- We optimize the e-mail code for optimal deliverability.
- The focus is on precise targeting of your recipients: clarity of content and personalization
- We do A / B testing to ensure the best possible bounce rate.
- We track the progress of your e-mailing campaign and the bounce rate and adjust as necessary.
Customization & contents
Accompany you to succeed in your emailing marketing campaigns such as the design and sending newsletters.
A successful campaign requires a quality e-mail contact file
Content adapted to the targets
Rich content that is in tune with the interests of your target audience.
To be read, your email or newsletter must arrive at your destination and not land in the SPAM folder.
The e-mail or newsletter must respect the graphic identity of the issuer, be sober and clear.
Call to action (CTA)
Beyond being read, the newsletter aims to make the reader act on your site
A report and statistics are delivered to you: deliverability, openings, clicks, errors …
Are you ready to start your project ?
Beyond a simple quote, our web agency will guide you and advise you on the best way to implement your project, provide you with a detailed study as well as pricing information.