The benefits of an e-mailing campaign
- Capture new customers
- Retain your current customers
- Significantly increase your sales: special offer, promotion …
- Strengthen your seriousness and notoriety through the diffusion of quality content
Flexible and creative, e-mail marketing can be declined in several formats and is “responsive” for an optimal opening rate whatever the medium (PC, tablet, smartphone).
The steps of an e-mailing strategy
- We authenticate e-mails from your contact lists
- We ensure the good reputation of your e-mail address or sending IP (not blocked, not banned …) and take the measures if necessary.
- We put in place a strategy that allows the progressive development of your reputation to gain confidence.
- We verify that each recipient has explicitly agreed to receive marketing emails.
- We optimize the e-mail code for optimal deliverability.
- The focus is on precise targeting of your recipients: clarity of content and personalization
- We do A / B testing to ensure the best possible bounce rate.
- We track the progress of your e-mailing campaign and the bounce rate and adjust as necessary.