SEA & Display
What is the SEA?
SEA (Search Engine Advertising) is a paid indexing way that consists of buying keywords via the Google Adwords advertising network of the search engine of the same name. This is a great channel for acquiring faster visibility and hence traffic as it provides optimum temporary position in the search results. The same principle is applicable on social networks, Facebook for example.
Adwords campaigns are ideal to make known its services or products by targeting a qualified public likely to take action. Paid search is essential to instantly reach a wide audience with controlled costs; the advertising campaign must still be relevant and perfectly managed.
retargeting
Retargeting in addition to the SEA
On average only 2 to 3% of Internet users who visit an e-commerce site go to the act of purchase… to say very little. How to increase this rate? This is where retargeting can be very effective.
But what exactly is retargeting? This consists of targeting an individual who has already visited a website, but for whom there was no transformation during this visit, by highlighting the product(s) initially consulted, by relaunching it after abandoning the basket. The retargeting has more impact than an advertising campaign since it is hyper qualitative and, if retargeting is well controlled, the conversion rate will be significantly increased.
various channels
SEA and Display, 2 complementary channels within a controlled strategy
Display advertising banners are a good way to make yourself known or to discover services or products. As a result, a number of specific queries on search engines that increases; thus bringing qualified traffic through natural and sponsored links. We could summarize thus: the display helps to make known and the SEA for its part concretizes by call the visitor to action.
By combining SEO, display and paid search and developing relevant and focused strategy, you will develop your e-business optimally and increase your visibility.
How we work
Custom Strategy
Audit
Choice of channels
Targets validation
Planning and budget
Set up appropriate channels
Google Ads & Bing Ads
Social advertising (Facebook, Twitter, LinkedIn…)
Other (Taboola, leboncoin …)
Campaign set up
Total account setup
Coherent arborescence creation
Landing page creation
Daily monitoring of campaigns
A/B testing
Overall account optimizations
Track budget and conversions
Monthly reporting
Our areas of expertise
Webpixelia masters all the marketing levers and helps you boost your qualified traffic and generate sales.
Paid Search - AdWords Sponsored Links
Video virality campaign
Affiliation
RTB (Real Time Bidding)
Advice and campaign management
Digital Strategy
Need a successful project?
More than ever, succeeding and existing on the web means being different. Beyond the technical mastery, we are convinced that it is the quality of the advice and the relevance of your project, in terms of added value for your customers, which will be the key factors of your success.
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