What is the SEA?
SEA (Search Engine Advertising) is a paid indexing way that consists of buying keywords via the Google Adwords advertising network of the search engine of the same name. This is a great channel for acquiring faster visibility and hence traffic as it provides optimum temporary position in the search results. The same principle is applicable on social networks, Facebook for example.
Adwords campaigns are ideal to make known its services or products by targeting a qualified public likely to take action. Paid search is essential to instantly reach a wide audience with controlled costs; the advertising campaign must still be relevant and perfectly managed.
Retargeting in addition to the SEA
But what exactly is retargeting? This consists of targeting an individual who has already visited a website, but for whom there was no transformation during this visit, by highlighting the product(s) initially consulted, by relaunching it after abandoning the basket. The retargeting has more impact than an advertising campaign since it is hyper qualitative and, if retargeting is well controlled, the conversion rate will be significantly increased.
SEA and display, 2 complementary channels within a controlled strategy
By combining SEO, display and paid search and developing relevant and focused strategy, you will develop your e-business optimally and increase your visibility.
How we work
Custom Strategy
- Audit
- Choice of channels
- Targets validation
- Planning and budget
Set up appropriate channels
- Google Ads & Bing Ads
- Social advertising (Facebook, Twitter, LinkedIn…)
- Other (Taboola, leboncoin …)
Campaign set up
- Total account setup
- Coherent arborescence creation
- Landing page creation
Daily monitoring of campaigns
- A/B testing
- Overall account optimizations
- Track budget and conversions
- Monthly reporting
Our areas of expertise
