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Immediate visibility and qualified audience

SEA & Display

What is the SEA?

SEA (Search Engine Advertising) is a paid indexing way that consists of buying keywords via the Google Adwords advertising network of the search engine of the same name. This is a great channel for acquiring faster visibility and hence traffic as it provides optimum temporary position in the search results. The same principle is applicable on social networks, Facebook for example.

Adwords campaigns are ideal to make known its services or products by targeting a qualified public likely to take action. Paid search is essential to instantly reach a wide audience with controlled costs; the advertising campaign must still be relevant and perfectly managed.

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retargeting

Retargeting in addition to the SEA

On average only 2 to 3% of Internet users who visit an e-commerce site go to the act of purchase… to say very little. How to increase this rate? This is where retargeting can be very effective.
But what exactly is retargeting? This consists of targeting an individual who has already visited a website, but for whom there was no transformation during this visit, by highlighting the product(s) initially consulted, by relaunching it after abandoning the basket. The retargeting has more impact than an advertising campaign since it is hyper qualitative and, if retargeting is well controlled, the conversion rate will be significantly increased.

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various channels

SEA and Display, 2 complementary channels within a controlled strategy

Display advertising banners are a good way to make yourself known or to discover services or products. As a result, a number of specific queries on search engines that increases; thus bringing qualified traffic through natural and sponsored links. We could summarize thus: the display helps to make known and the SEA for its part concretizes by call the visitor to action.
By combining SEO, display and paid search and developing relevant and focused strategy, you will develop your e-business optimally and increase your visibility.

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How we work

Custom Strategy

Audit
Choice of channels
Targets validation
Planning and budget

Set up appropriate channels

Google Ads & Bing Ads
Social advertising (Facebook, Twitter, LinkedIn…)
Other (Taboola, leboncoin …)

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Campaign set up

Total account setup
Coherent arborescence creation
Landing page creation

Daily monitoring of campaigns

A/B testing
Overall account optimizations
Track budget and conversions
Monthly reporting

your project

Our areas of expertise

Webpixelia masters all the marketing levers and helps you boost your qualified traffic and generate sales.

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Paid Search - AdWords Sponsored Links

The sponsored links allow to appear in the top search results on keywords.

Video virality campaign

Video is a powerful and viral channel to publicize your products, services,…

Affiliation

Create a win-win relationship with partner sites to promote your services and offers.

RTB (Real Time Bidding)

An important e-marketing lever that consists of buying advertising space on reserved spaces on websites.

Advice and campaign management

You advise on your advertising campaigns, manage them as well as monitor and analyze their performance indicators.

Digital Strategy

Make a relevant advertising strategy, mastered at the budget level and effective (increase the traffic of your website).
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Need a successful project?

More than ever, succeeding and existing on the web means being different. Beyond the technical mastery, we are convinced that it is the quality of the advice and the relevance of your project, in terms of added value for your customers, which will be the key factors of your success.

Or contact us whatsapp icon +212 6 11 35 84 30