Retargeting in addition to the SEA
But what exactly is retargeting? This consists of targeting an individual who has already visited a website, but for whom there was no transformation during this visit, by highlighting the product (s) initially consulted, by relaunching it after abandoning the basket. The retargeting has more impact than an advertising campaign since it is hyper qualitative and, if retargeting is well controlled, the conversion rate will be significantly increased.
SEA and display, 2 complementary channels within a controlled strategy
By combining SEO, display and paid search and developing relevant and focused strategy, you will develop your e-business optimally and increase your visibility.
How we work
Choice of channels
Planning and budget
Setting up adapted channels
Social advertising (Facebook, Twitter, LinkedIn…)
Other (Taboola, …)
Coherent arborescence creation
Landing page creation
Daily monitoring of campaigns
Overall account optimizations
Track budget and conversions