{"id":1463148,"date":"2026-01-21T16:05:45","date_gmt":"2026-01-21T15:05:45","guid":{"rendered":"https:\/\/webpixelia.com\/portfolio\/eco-fenetre-wordpress-website-redesign\/"},"modified":"2026-02-09T19:39:59","modified_gmt":"2026-02-09T18:39:59","slug":"eco-fenetre-wordpress-website-redesign","status":"publish","type":"project","link":"https:\/\/webpixelia.com\/en\/portfolio\/eco-fenetre-wordpress-website-redesign\/","title":{"rendered":"Eco Fen\u00eatre \u2014 WordPress Website Redesign"},"content":{"rendered":"\n<p>Discover the redesigned <strong>Eco Fen\u00eatre<\/strong> website, a premium digital showcase designed to highlight national expertise in PVC and aluminum joinery. A modern and reassuring visual experience, combined with an immersive presentation of completed projects, customer testimonials, and on-the-ground expertise, to strengthen the brand&#8217;s credibility and facilitate connections with individuals, architects, and developers across Morocco.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complete redesign of the Eco Fen\u00eatre website with a modern and high-end visual identity, showcasing the brand&#8217;s achievements, expertise, and national credibility, while facilitating contact and quote requests throughout Morocco.<\/p>\n","protected":false},"featured_media":1463147,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Eco Fen\u00eatre Redesign \u2013 Premium WordPress Site %%sep%% %%sitetitle%%","_seopress_titles_desc":"Complete redesign of the Eco Fen\u00eatre website: premium design and optimized user experience, custom-developed by Jonathan Webpixelia, WordPress freelancer.","_seopress_robots_index":"","_uag_custom_page_level_css":""},"project_category":[108],"project_tag":[151,152,146,118],"class_list":{"0":"post-1463148","1":"project","2":"type-project","3":"status-publish","4":"has-post-thumbnail","6":"project_category-redesign","7":"project_tag-fse-en","8":"project_tag-gutenberg-en","9":"project_tag-performances-en","10":"project_tag-wordpress-en"},"acf":{"image_header":{"simple_value_formatted":null,"value_formatted":null,"value":null,"field":{"ID":36,"key":"field_602269aa30938","label":"Image Header","name":"image_header","aria-label":"","prefix":"acf","type":"image","value":null,"menu_order":0,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":35,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":3,"return_format":"array","preview_size":"medium","library":"all","min_width":"","min_height":"","min_size":"","max_width":"","max_height":"","max_size":"","mime_types":"","_name":"image_header","_valid":1}},"url_video":{"simple_value_formatted":"","value_formatted":"","value":"","field":{"ID":32,"key":"field_655f88e4ea48b","label":"Url Video","name":"url_video","aria-label":"","prefix":"acf","type":"url","value":null,"menu_order":1,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":35,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":3,"default_value":"","placeholder":"","_name":"url_video","_valid":1}},"url_site":{"simple_value_formatted":"https:\/\/eco-fenetre.com\/","value_formatted":"https:\/\/eco-fenetre.com\/","value":"https:\/\/eco-fenetre.com\/","field":{"ID":54,"key":"field_602268574fed3","label":"Url du site","name":"url_site","aria-label":"","prefix":"acf","type":"url","value":null,"menu_order":1,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":35,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":3,"default_value":"","placeholder":"","_name":"url_site","_valid":1}},"screens":{"simple_value_formatted":"<code><em>This data type is not supported! 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Please contact the author for help.<\/em><\/code>","value_formatted":{"cahier_des_charges":{"simple_value_formatted":"<h3>Context &#038; Overall Objective<\/h3>\n<p>The client wanted a <strong>complete redesign of their website<\/strong> to reposition <strong>Eco Fen\u00eatre<\/strong> as a n<strong>ational leader<\/strong> in PVC and aluminum joinery in Morocco.<br \/>\nThe main objective was to design <strong>a compelling, clear, and premium homepage<\/strong> that would immediately convey the <strong>reliability<\/strong>, <strong>modernity<\/strong>, and <strong>German engineering<\/strong> of the solutions offered.<\/p>\n<p>The website needed to reassure <strong>individuals<\/strong>, <strong>architects<\/strong>, and <strong>real estate developers<\/strong> alike, while also <strong>encouraging contact and quote requests.<\/strong><\/p>\n<p>The secondary pages (products, projects, contact) needed to maintain the same graphic design and ensure seamless navigation.<\/p>\n<h3>Key Objectives<\/h3>\n<ul>\n<li>Strengthen the premium brand image and national credibility<\/li>\n<li>Highlight Eco Fen\u00eatre&#8217;s expertise and experience<\/li>\n<li>Promote the quality of materials and the German partnership<\/li>\n<li>Facilitate access to key information and achievements<\/li>\n<li>Optimize conversion through clear calls to action<\/li>\n<\/ul>\n<h3>Expected Functional Structure<\/h3>\n<h4>Homepage<\/h4>\n<p>The homepage was to play a central role in the conversion and brand image strategy.<\/p>\n<ol>\n<li><strong>Immersive Hero Section<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Full-screen visuals (photo or video) of high-end projects<\/li>\n<li>Strong message affirming national leadership and German performance<\/li>\n<li>Highlighting of guarantees, experience, and materials used<\/li>\n<li>Direct calls to action to quotes and completed projects<\/li>\n<\/ul>\n<ol>\n<li><strong>&#8220;Why Choose Us&#8221; Section<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Key arguments presented concisely and visually<\/li>\n<li>Emphasis on reliability, experience, installation quality, and nationwide coverage<\/li>\n<\/ul>\n<ol>\n<li><strong>Presentation of joinery solutions<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Highlighting of the different ranges (windows, doors, patio doors, shutters)<\/li>\n<li>Clear navigation to the corresponding product pages<\/li>\n<\/ul>\n<ol>\n<li><strong>Expertise and commitment to quality<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Structured editorial text explaining the company&#8217;s expertise, methods, and vision<\/li>\n<li>Highlighting of key figures and field experience<\/li>\n<\/ul>\n<ol>\n<li><strong>Projects<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Visual gallery of completed projects<\/li>\n<li>Objective of reassurance and proof of quality<\/li>\n<\/ul>\n<ol>\n<li><strong>Product education<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Section dedicated to the advantages of PVC<\/li>\n<li>Clear comparison with other materials (aluminum, (wood)<\/li>\n<li>Highlighting energy, acoustic, and environmental benefits<\/li>\n<\/ul>\n<ol>\n<li><strong>Customer reviews<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Authentic testimonials to build trust<\/li>\n<li>National scope of projects emphasized<\/li>\n<\/ul>\n<ol>\n<li><strong>Final conversion block<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Simplified quote request form<\/li>\n<li>Highlighting rapid response times and direct contact channels<\/li>\n<\/ul>\n<h4>Footer<\/h4>\n<ul>\n<li>Structured navigation to essential pages<\/li>\n<li>Full contact information (phone, WhatsApp, social media)<\/li>\n<li>Mention of the German partner K\u00f6mmerling<\/li>\n<li>Access to institutional documents and brochure, if available<\/li>\n<\/ul>\n<h3>Art direction &#038; user experience<\/h3>\n<ul>\n<li><strong>Premium and professional visual identity<\/strong><\/li>\n<li>Sober and reassuring color palette (white, deep blue, gray)<\/li>\n<li>Modern and legible typography<\/li>\n<li>Minimal iconography consistent with the high-end industrial sector<\/li>\n<li>Subtle animations to enhance modernity without compromising performance<\/li>\n<\/ul>\n<h3>Tone &#038; editorial positioning<\/h3>\n<p>The website needed to convey the image of a <strong>rigorous, reliable, and expert<\/strong> company, combining <strong>German precision<\/strong> with <strong>renowned Moroccan know-how.<\/strong><br \/>\nEco Fen\u00eatre was to be seen not just as an installer, but as a <strong>trusted partner<\/strong> for demanding projects nationwide.<\/p>\n","value_formatted":"<h3>Context & Overall Objective<\/h3>\nThe client wanted a <strong>complete redesign of their website<\/strong> to reposition <strong>Eco Fen\u00eatre<\/strong> as a n<strong>ational leader<\/strong> in PVC and aluminum joinery in Morocco.\nThe main objective was to design <strong>a compelling, clear, and premium homepage<\/strong> that would immediately convey the <strong>reliability<\/strong>, <strong>modernity<\/strong>, and <strong>German engineering<\/strong> of the solutions offered.\n\nThe website needed to reassure <strong>individuals<\/strong>, <strong>architects<\/strong>, and <strong>real estate developers<\/strong> alike, while also <strong>encouraging contact and quote requests.<\/strong>\n\nThe secondary pages (products, projects, contact) needed to maintain the same graphic design and ensure seamless navigation.\n<h3>Key Objectives<\/h3>\n<ul>\n \t<li>Strengthen the premium brand image and national credibility<\/li>\n \t<li>Highlight Eco Fen\u00eatre's expertise and experience<\/li>\n \t<li>Promote the quality of materials and the German partnership<\/li>\n \t<li>Facilitate access to key information and achievements<\/li>\n \t<li>Optimize conversion through clear calls to action<\/li>\n<\/ul>\n<h3>Expected Functional Structure<\/h3>\n<h4>Homepage<\/h4>\nThe homepage was to play a central role in the conversion and brand image strategy.\n<ol>\n \t<li><strong>Immersive Hero Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Full-screen visuals (photo or video) of high-end projects<\/li>\n \t<li>Strong message affirming national leadership and German performance<\/li>\n \t<li>Highlighting of guarantees, experience, and materials used<\/li>\n \t<li>Direct calls to action to quotes and completed projects<\/li>\n<\/ul>\n<ol>\n \t<li><strong>\"Why Choose Us\" Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Key arguments presented concisely and visually<\/li>\n \t<li>Emphasis on reliability, experience, installation quality, and nationwide coverage<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Presentation of joinery solutions<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Highlighting of the different ranges (windows, doors, patio doors, shutters)<\/li>\n \t<li>Clear navigation to the corresponding product pages<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Expertise and commitment to quality<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Structured editorial text explaining the company's expertise, methods, and vision<\/li>\n \t<li>Highlighting of key figures and field experience<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Projects<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Visual gallery of completed projects<\/li>\n \t<li>Objective of reassurance and proof of quality<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Product education<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Section dedicated to the advantages of PVC<\/li>\n \t<li>Clear comparison with other materials (aluminum, (wood)<\/li>\n \t<li>Highlighting energy, acoustic, and environmental benefits<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Customer reviews<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Authentic testimonials to build trust<\/li>\n \t<li>National scope of projects emphasized<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Final conversion block<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Simplified quote request form<\/li>\n \t<li>Highlighting rapid response times and direct contact channels<\/li>\n<\/ul>\n<h4>Footer<\/h4>\n<ul>\n \t<li>Structured navigation to essential pages<\/li>\n \t<li>Full contact information (phone, WhatsApp, social media)<\/li>\n \t<li>Mention of the German partner K\u00f6mmerling<\/li>\n \t<li>Access to institutional documents and brochure, if available<\/li>\n<\/ul>\n<h3>Art direction & user experience<\/h3>\n<ul>\n \t<li><strong>Premium and professional visual identity<\/strong><\/li>\n \t<li>Sober and reassuring color palette (white, deep blue, gray)<\/li>\n \t<li>Modern and legible typography<\/li>\n \t<li>Minimal iconography consistent with the high-end industrial sector<\/li>\n \t<li>Subtle animations to enhance modernity without compromising performance<\/li>\n<\/ul>\n<h3>Tone & editorial positioning<\/h3>\nThe website needed to convey the image of a <strong>rigorous, reliable, and expert<\/strong> company, combining <strong>German precision<\/strong> with <strong>renowned Moroccan know-how.<\/strong>\nEco Fen\u00eatre was to be seen not just as an installer, but as a <strong>trusted partner<\/strong> for demanding projects nationwide.","value":"<h3>Context & Overall Objective<\/h3>\nThe client wanted a <strong>complete redesign of their website<\/strong> to reposition <strong>Eco Fen\u00eatre<\/strong> as a n<strong>ational leader<\/strong> in PVC and aluminum joinery in Morocco.\nThe main objective was to design <strong>a compelling, clear, and premium homepage<\/strong> that would immediately convey the <strong>reliability<\/strong>, <strong>modernity<\/strong>, and <strong>German engineering<\/strong> of the solutions offered.\n\nThe website needed to reassure <strong>individuals<\/strong>, <strong>architects<\/strong>, and <strong>real estate developers<\/strong> alike, while also <strong>encouraging contact and quote requests.<\/strong>\n\nThe secondary pages (products, projects, contact) needed to maintain the same graphic design and ensure seamless navigation.\n<h3>Key Objectives<\/h3>\n<ul>\n \t<li>Strengthen the premium brand image and national credibility<\/li>\n \t<li>Highlight Eco Fen\u00eatre's expertise and experience<\/li>\n \t<li>Promote the quality of materials and the German partnership<\/li>\n \t<li>Facilitate access to key information and achievements<\/li>\n \t<li>Optimize conversion through clear calls to action<\/li>\n<\/ul>\n<h3>Expected Functional Structure<\/h3>\n<h4>Homepage<\/h4>\nThe homepage was to play a central role in the conversion and brand image strategy.\n<ol>\n \t<li><strong>Immersive Hero Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Full-screen visuals (photo or video) of high-end projects<\/li>\n \t<li>Strong message affirming national leadership and German performance<\/li>\n \t<li>Highlighting of guarantees, experience, and materials used<\/li>\n \t<li>Direct calls to action to quotes and completed projects<\/li>\n<\/ul>\n<ol>\n \t<li><strong>\"Why Choose Us\" Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Key arguments presented concisely and visually<\/li>\n \t<li>Emphasis on reliability, experience, installation quality, and nationwide coverage<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Presentation of joinery solutions<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Highlighting of the different ranges (windows, doors, patio doors, shutters)<\/li>\n \t<li>Clear navigation to the corresponding product pages<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Expertise and commitment to quality<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Structured editorial text explaining the company's expertise, methods, and vision<\/li>\n \t<li>Highlighting of key figures and field experience<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Projects<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Visual gallery of completed projects<\/li>\n \t<li>Objective of reassurance and proof of quality<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Product education<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Section dedicated to the advantages of PVC<\/li>\n \t<li>Clear comparison with other materials (aluminum, (wood)<\/li>\n \t<li>Highlighting energy, acoustic, and environmental benefits<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Customer reviews<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Authentic testimonials to build trust<\/li>\n \t<li>National scope of projects emphasized<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Final conversion block<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Simplified quote request form<\/li>\n \t<li>Highlighting rapid response times and direct contact channels<\/li>\n<\/ul>\n<h4>Footer<\/h4>\n<ul>\n \t<li>Structured navigation to essential pages<\/li>\n \t<li>Full contact information (phone, WhatsApp, social media)<\/li>\n \t<li>Mention of the German partner K\u00f6mmerling<\/li>\n \t<li>Access to institutional documents and brochure, if available<\/li>\n<\/ul>\n<h3>Art direction & user experience<\/h3>\n<ul>\n \t<li><strong>Premium and professional visual identity<\/strong><\/li>\n \t<li>Sober and reassuring color palette (white, deep blue, gray)<\/li>\n \t<li>Modern and legible typography<\/li>\n \t<li>Minimal iconography consistent with the high-end industrial sector<\/li>\n \t<li>Subtle animations to enhance modernity without compromising performance<\/li>\n<\/ul>\n<h3>Tone & editorial positioning<\/h3>\nThe website needed to convey the image of a <strong>rigorous, reliable, and expert<\/strong> company, combining <strong>German precision<\/strong> with <strong>renowned Moroccan know-how.<\/strong>\nEco Fen\u00eatre was to be seen not just as an installer, but as a <strong>trusted partner<\/strong> for demanding projects nationwide.","field":{"ID":51,"key":"field_602267dc4fed0","label":"Cahier des charges","name":"cahier_des_charges","aria-label":"","prefix":"acf","type":"wysiwyg","value":null,"menu_order":0,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":50,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":2,"default_value":"","tabs":"all","toolbar":"full","media_upload":1,"delay":0,"_name":"cahier_des_charges","_valid":1}},"apercu_developpemants":{"simple_value_formatted":"<p>The redesign of the <strong>Eco Fen\u00eatre<\/strong> website relied on custom developments aimed at enriching the user experience, showcasing the company&#8217;s achievements, and facilitating business relationships, all while maintaining a high level of performance and maintainability.<\/p>\n<h3>Advanced Project and Site Showcase<\/h3>\n<p>A customized project management system was designed to highlight the company&#8217;s expertise:<\/p>\n<ul>\n<li><strong>A custom-developed before\/after slider<\/strong>, based on ACF fields, allows for a visual comparison of the initial and final state of projects.<\/li>\n<li><strong>Interactive map of Morocco <\/strong>based on Leaflet, displaying all completed projects:\n<ul>\n<li>Precise geographic location<\/li>\n<li>Associated customer reviews (text and video)<\/li>\n<li>Direct link to the detailed information sheet for each project<\/li>\n<li>Dynamic filter system integrated into the map, facilitating navigation and search by:\n<ul>\n<li>State<\/li>\n<li>Type of project<\/li>\n<li>Year of completion<\/li>\n<li>Customer rating (number of stars)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>This approach allows for intuitive exploration of completed projects, for individuals as well as architects and developers.<\/p>\n<h3>Advanced Search and Dynamic Navigation<\/h3>\n<p><strong>A real-time Gutenberg search block<\/strong> was developed specifically for the site:<\/p>\n<ul>\n<li>Instant search based on the WordPress REST API<\/li>\n<li>Selection of the type of content targeted (projects, editorial content, etc.)<\/li>\n<li>Configurable limit on the number of results displayed<\/li>\n<li>Native integration with the Gutenberg editor, without dependence on a page builder<br \/>Lightweight and performance-optimized<br \/>This block significantly improves content accessibility across the entire site.<br \/>Highlighting Customer Reviews<br \/>A custom testimonial slider was implemented to strengthen social proof:<br \/>Centralized management of testimonials via an ACF options page<br \/>Display of ratings as stars<br \/>Smooth navigation (arrows, pagination)<br \/>Completely standalone component, without resource-intensive third-party plugins<br \/>Reviews are thus valued as a key element in the customer journey.<\/li>\n<li>Lightweight and performance-optimized<\/li>\n<\/ul>\n<p>This block significantly improves content accessibility across the entire site.<\/p>\n<h3>Highlighting Customer Reviews<br \/>A custom testimonial slider was implemented to strengthen social proof:<br \/>Centralized management of testimonials via an ACF options page<br \/>Display of ratings as stars<br \/>Smooth navigation (arrows, pagination)<br \/>Completely standalone component, without resource-intensive third-party plugins<br \/>Reviews are thus valued as a key element in the customer journey.<\/h3>\n<p>A custom testimonial slider was implemented to strengthen social proof:<\/p>\n<ul>\n<li>Centralized management of testimonials via an ACF options page<\/li>\n<li>Display of ratings as stars<\/li>\n<li>Smooth navigation (arrows, pagination)<\/li>\n<li>Completely standalone component, without resource-intensive third-party plugins<\/li>\n<\/ul>\n<p>Reviews are thus valued as a key element in the customer journey.<\/p>\n<h3>Optimizing the Quote Request Process<\/h3>\n<p>A <strong>custom JavaScript-based module<\/strong> was developed for quote requests:<\/p>\n<ul>\n<li>Smooth and responsive user experience<\/li>\n<li>Reduced friction during data entry<\/li>\n<li>Improved conversion of visitors into qualified leads<\/li>\n<li>Clean integration with the existing WordPress ecosystem<\/li>\n<\/ul>\n","value_formatted":"The redesign of the <strong>Eco Fen\u00eatre<\/strong> website relied on custom developments aimed at enriching the user experience, showcasing the company's achievements, and facilitating business relationships, all while maintaining a high level of performance and maintainability.\n<h3>Advanced Project and Site Showcase<\/h3>\nA customized project management system was designed to highlight the company's expertise:\n<ul>\n \t<li><strong>A custom-developed before\/after slider<\/strong>, based on ACF fields, allows for a visual comparison of the initial and final state of projects.<\/li>\n \t<li><strong>Interactive map of Morocco <\/strong>based on Leaflet, displaying all completed projects:\n<ul>\n \t<li>Precise geographic location<\/li>\n \t<li>Associated customer reviews (text and video)<\/li>\n \t<li>Direct link to the detailed information sheet for each project<\/li>\n \t<li>Dynamic filter system integrated into the map, facilitating navigation and search by:\n<ul>\n \t<li>State<\/li>\n \t<li>Type of project<\/li>\n \t<li>Year of completion<\/li>\n \t<li>Customer rating (number of stars)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nThis approach allows for intuitive exploration of completed projects, for individuals as well as architects and developers.\n<h3>Advanced Search and Dynamic Navigation<\/h3>\n<strong>A real-time Gutenberg search block<\/strong> was developed specifically for the site:\n<ul>\n \t<li>Instant search based on the WordPress REST API<\/li>\n \t<li>Selection of the type of content targeted (projects, editorial content, etc.)<\/li>\n \t<li>Configurable limit on the number of results displayed<\/li>\n \t<li>Native integration with the Gutenberg editor, without dependence on a page builder<br>Lightweight and performance-optimized<br>This block significantly improves content accessibility across the entire site.<br>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/li>\n \t<li>Lightweight and performance-optimized<\/li>\n<\/ul>\nThis block significantly improves content accessibility across the entire site.\n<h3>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/h3>\nA custom testimonial slider was implemented to strengthen social proof:\n<ul>\n \t<li>Centralized management of testimonials via an ACF options page<\/li>\n \t<li>Display of ratings as stars<\/li>\n \t<li>Smooth navigation (arrows, pagination)<\/li>\n \t<li>Completely standalone component, without resource-intensive third-party plugins<\/li>\n<\/ul>\nReviews are thus valued as a key element in the customer journey.\n<h3>Optimizing the Quote Request Process<\/h3>\nA <strong>custom JavaScript-based module<\/strong> was developed for quote requests:\n<ul>\n \t<li>Smooth and responsive user experience<\/li>\n \t<li>Reduced friction during data entry<\/li>\n \t<li>Improved conversion of visitors into qualified leads<\/li>\n \t<li>Clean integration with the existing WordPress ecosystem<\/li>\n<\/ul>","value":"The redesign of the <strong>Eco Fen\u00eatre<\/strong> website relied on custom developments aimed at enriching the user experience, showcasing the company's achievements, and facilitating business relationships, all while maintaining a high level of performance and maintainability.\n<h3>Advanced Project and Site Showcase<\/h3>\nA customized project management system was designed to highlight the company's expertise:\n<ul>\n \t<li><strong>A custom-developed before\/after slider<\/strong>, based on ACF fields, allows for a visual comparison of the initial and final state of projects.<\/li>\n \t<li><strong>Interactive map of Morocco <\/strong>based on Leaflet, displaying all completed projects:\n<ul>\n \t<li>Precise geographic location<\/li>\n \t<li>Associated customer reviews (text and video)<\/li>\n \t<li>Direct link to the detailed information sheet for each project<\/li>\n \t<li>Dynamic filter system integrated into the map, facilitating navigation and search by:\n<ul>\n \t<li>State<\/li>\n \t<li>Type of project<\/li>\n \t<li>Year of completion<\/li>\n \t<li>Customer rating (number of stars)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nThis approach allows for intuitive exploration of completed projects, for individuals as well as architects and developers.\n<h3>Advanced Search and Dynamic Navigation<\/h3>\n<strong>A real-time Gutenberg search block<\/strong> was developed specifically for the site:\n<ul>\n \t<li>Instant search based on the WordPress REST API<\/li>\n \t<li>Selection of the type of content targeted (projects, editorial content, etc.)<\/li>\n \t<li>Configurable limit on the number of results displayed<\/li>\n \t<li>Native integration with the Gutenberg editor, without dependence on a page builder<br>Lightweight and performance-optimized<br>This block significantly improves content accessibility across the entire site.<br>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/li>\n \t<li>Lightweight and performance-optimized<\/li>\n<\/ul>\nThis block significantly improves content accessibility across the entire site.\n<h3>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/h3>\nA custom testimonial slider was implemented to strengthen social proof:\n<ul>\n \t<li>Centralized management of testimonials via an ACF options page<\/li>\n \t<li>Display of ratings as stars<\/li>\n \t<li>Smooth navigation (arrows, pagination)<\/li>\n \t<li>Completely standalone component, without resource-intensive third-party plugins<\/li>\n<\/ul>\nReviews are thus valued as a key element in the customer journey.\n<h3>Optimizing the Quote Request Process<\/h3>\nA <strong>custom JavaScript-based module<\/strong> was developed for quote requests:\n<ul>\n \t<li>Smooth and responsive user experience<\/li>\n \t<li>Reduced friction during data entry<\/li>\n \t<li>Improved conversion of visitors into qualified leads<\/li>\n \t<li>Clean integration with the existing WordPress ecosystem<\/li>\n<\/ul>","field":{"ID":52,"key":"field_602268194fed1","label":"Aper\u00e7u des d\u00e9veloppement","name":"apercu_developpemants","aria-label":"","prefix":"acf","type":"wysiwyg","value":null,"menu_order":1,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":50,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":2,"default_value":"","tabs":"all","toolbar":"full","media_upload":1,"delay":0,"_name":"apercu_developpemants","_valid":1}},"details_techniques":{"simple_value_formatted":"<p>A premium corporate website that positions Eco Fen\u00eatre as a national leader in PVC and aluminum joinery, combining credibility, visual impact, and sales effectiveness.<\/p>\n<p><strong>Professional Showcase and User Experience<\/strong><\/p>\n<ul>\n<li>Clear and structured presentation of projects nationwide<\/li>\n<li>Immersive experience based on visual proof (before\/after, real projects)<br \/>Navigation designed for individuals, architects, and developers<br \/>Enhanced trust through advanced integration of customer reviews (text and video)<br \/>Technical Architecture and Performance<br \/>Optimized and custom-designed WordPress architecture<br \/>Advanced content modeling via ACF (projects, testimonials, geographic data)<br \/>Interactive Leaflet-based map with dynamic data loading<br \/>Integrated map filtering system (region, project type, year, rating)<\/li>\n<li>Navigation designed for individuals, architects, and developers<\/li>\n<li>Enhanced trust through advanced integration of customer reviews (text and video)<\/li>\n<\/ul>\n<p><strong>Technical Architecture and Performance<\/strong><\/p>\n<ul>\n<li>Optimized and custom-designed WordPress architecture<\/li>\n<li>Advanced content modeling via ACF (projects, testimonials, geographic data)<\/li>\n<li>Interactive Leaflet-based map with dynamic data loading<\/li>\n<li>Integrated map filtering system (region, project type, year, rating)<\/li>\n<\/ul>\n<p><strong>Lightweight, independent, and cache\/CDN-compatible JavaScript components<\/strong><\/p>\n<ul>\n<li>High-value interactive components<\/li>\n<li>Custom before\/after slider for visual project comparison<\/li>\n<li>National project mapping with direct access to detailed project sheets<br \/>Live search Gutenberg block based on the WordPress REST API<br \/>Testimonial slider manageable without technical intervention<br \/>Customized, conversion-oriented quote request module<br \/>Development impact<br \/>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br \/>Highlighting expertise on a large scale without impacting the user experience<br \/>Significantly improved offer clarity and brand credibility<br \/>Tools designed to scale with project volume and marketing needs<br \/>Scalability and maintenance<br \/>Structure designed to accommodate a large number of projects without performance degradation<br \/>Content and components fully manageable via the WordPress back office<br \/>Minimal reliance on third-party plugins for improved long-term stability<br \/>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<li>Live search Gutenberg block based on the WordPress REST API<\/li>\n<li>Testimonial slider manageable without technical intervention<br \/>Customized, conversion-oriented quote request module<br \/>Development impact<br \/>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br \/>Highlighting expertise on a large scale without impacting the user experience<br \/>Significantly improved offer clarity and brand credibility<br \/>Tools designed to scale with project volume and marketing needs<br \/>Scalability and maintenance<br \/>Structure designed to accommodate a large number of projects without performance degradation<br \/>Content and components fully manageable via the WordPress back office<br \/>Minimal reliance on third-party plugins for improved long-term stability<br \/>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<li>Customized, conversion-oriented quote request module<br \/>Development impact<br \/>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br \/>Highlighting expertise on a large scale without impacting the user experience<br \/>Significantly improved offer clarity and brand credibility<br \/>Tools designed to scale with project volume and marketing needs<br \/>Scalability and maintenance<br \/>Structure designed to accommodate a large number of projects without performance degradation<br \/>Content and components fully manageable via the WordPress back office<br \/>Minimal reliance on third-party plugins for improved long-term stability<br \/>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\n<p><strong>Development impact<\/strong><\/p>\n<ul>\n<li>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<\/li>\n<li>Highlighting expertise on a large scale without impacting the user experience<br \/>Significantly improved offer clarity and brand credibility<br \/>Tools designed to scale with project volume and marketing needs<br \/>Scalability and maintenance<br \/>Structure designed to accommodate a large number of projects without performance degradation<br \/>Content and components fully manageable via the WordPress back office<br \/>Minimal reliance on third-party plugins for improved long-term stability<br \/>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<li>Significantly improved offer clarity and brand credibility<br \/>Tools designed to scale with project volume and marketing needs<br \/>Scalability and maintenance<br \/>Structure designed to accommodate a large number of projects without performance degradation<br \/>Content and components fully manageable via the WordPress back office<br \/>Minimal reliance on third-party plugins for improved long-term stability<br \/>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<li>Tools designed to scale with project volume and marketing needs<\/li>\n<\/ul>\n<p><strong>Scalability and maintenance<\/strong><\/p>\n<ul>\n<li>Structure designed to accommodate a large number of projects without performance degradation<\/li>\n<li>Content and components fully manageable via the WordPress back office<\/li>\n<li>Minimal reliance on third-party plugins for improved long-term stability<\/li>\n<li>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\n<p>A tailor-made technical solution that transforms a classic showcase website into a strategic tool for commercial enhancement, combining intelligent mapping, social proof and WordPress performance, while offering a robust and scalable foundation to support the growth of Eco Fen\u00eatre.<\/p>\n","value_formatted":"A premium corporate website that positions Eco Fen\u00eatre as a national leader in PVC and aluminum joinery, combining credibility, visual impact, and sales effectiveness.\n\n<strong>Professional Showcase and User Experience<\/strong>\n<ul>\n \t<li>Clear and structured presentation of projects nationwide<\/li>\n \t<li>Immersive experience based on visual proof (before\/after, real projects)<br>Navigation designed for individuals, architects, and developers<br>Enhanced trust through advanced integration of customer reviews (text and video)<br>Technical Architecture and Performance<br>Optimized and custom-designed WordPress architecture<br>Advanced content modeling via ACF (projects, testimonials, geographic data)<br>Interactive Leaflet-based map with dynamic data loading<br>Integrated map filtering system (region, project type, year, rating)<\/li>\n \t<li>Navigation designed for individuals, architects, and developers<\/li>\n \t<li>Enhanced trust through advanced integration of customer reviews (text and video)<\/li>\n<\/ul>\n<strong>Technical Architecture and Performance<\/strong>\n<ul>\n \t<li>Optimized and custom-designed WordPress architecture<\/li>\n \t<li>Advanced content modeling via ACF (projects, testimonials, geographic data)<\/li>\n \t<li>Interactive Leaflet-based map with dynamic data loading<\/li>\n \t<li>Integrated map filtering system (region, project type, year, rating)<\/li>\n<\/ul>\n<strong>Lightweight, independent, and cache\/CDN-compatible JavaScript components<\/strong>\n<ul>\n \t<li>High-value interactive components<\/li>\n \t<li>Custom before\/after slider for visual project comparison<\/li>\n \t<li>National project mapping with direct access to detailed project sheets<br>Live search Gutenberg block based on the WordPress REST API<br>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Live search Gutenberg block based on the WordPress REST API<\/li>\n \t<li>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\n<strong>Development impact<\/strong>\n<ul>\n \t<li>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<\/li>\n \t<li>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Tools designed to scale with project volume and marketing needs<\/li>\n<\/ul>\n<strong>Scalability and maintenance<\/strong>\n<ul>\n \t<li>Structure designed to accommodate a large number of projects without performance degradation<\/li>\n \t<li>Content and components fully manageable via the WordPress back office<\/li>\n \t<li>Minimal reliance on third-party plugins for improved long-term stability<\/li>\n \t<li>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\nA tailor-made technical solution that transforms a classic showcase website into a strategic tool for commercial enhancement, combining intelligent mapping, social proof and WordPress performance, while offering a robust and scalable foundation to support the growth of Eco Fen\u00eatre.","value":"A premium corporate website that positions Eco Fen\u00eatre as a national leader in PVC and aluminum joinery, combining credibility, visual impact, and sales effectiveness.\n\n<strong>Professional Showcase and User Experience<\/strong>\n<ul>\n \t<li>Clear and structured presentation of projects nationwide<\/li>\n \t<li>Immersive experience based on visual proof (before\/after, real projects)<br>Navigation designed for individuals, architects, and developers<br>Enhanced trust through advanced integration of customer reviews (text and video)<br>Technical Architecture and Performance<br>Optimized and custom-designed WordPress architecture<br>Advanced content modeling via ACF (projects, testimonials, geographic data)<br>Interactive Leaflet-based map with dynamic data loading<br>Integrated map filtering system (region, project type, year, rating)<\/li>\n \t<li>Navigation designed for individuals, architects, and developers<\/li>\n \t<li>Enhanced trust through advanced integration of customer reviews (text and video)<\/li>\n<\/ul>\n<strong>Technical Architecture and Performance<\/strong>\n<ul>\n \t<li>Optimized and custom-designed WordPress architecture<\/li>\n \t<li>Advanced content modeling via ACF (projects, testimonials, geographic data)<\/li>\n \t<li>Interactive Leaflet-based map with dynamic data loading<\/li>\n \t<li>Integrated map filtering system (region, project type, year, rating)<\/li>\n<\/ul>\n<strong>Lightweight, independent, and cache\/CDN-compatible JavaScript components<\/strong>\n<ul>\n \t<li>High-value interactive components<\/li>\n \t<li>Custom before\/after slider for visual project comparison<\/li>\n \t<li>National project mapping with direct access to detailed project sheets<br>Live search Gutenberg block based on the WordPress REST API<br>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Live search Gutenberg block based on the WordPress REST API<\/li>\n \t<li>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\n<strong>Development impact<\/strong>\n<ul>\n \t<li>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<\/li>\n \t<li>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Tools designed to scale with project volume and marketing needs<\/li>\n<\/ul>\n<strong>Scalability and maintenance<\/strong>\n<ul>\n \t<li>Structure designed to accommodate a large number of projects without performance degradation<\/li>\n \t<li>Content and components fully manageable via the WordPress back office<\/li>\n \t<li>Minimal reliance on third-party plugins for improved long-term stability<\/li>\n \t<li>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\nA tailor-made technical solution that transforms a classic showcase website into a strategic tool for commercial enhancement, combining intelligent mapping, social proof and WordPress performance, while offering a robust and scalable foundation to support the growth of Eco Fen\u00eatre.","field":{"ID":53,"key":"field_6022683a4fed2","label":"D\u00e9tails des techniques","name":"details_techniques","aria-label":"","prefix":"acf","type":"wysiwyg","value":null,"menu_order":2,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":50,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":2,"default_value":"","tabs":"all","toolbar":"full","media_upload":1,"delay":0,"_name":"details_techniques","_valid":1}}},"value":{"field_602267dc4fed0":"<h3>Context & Overall Objective<\/h3>\nThe client wanted a <strong>complete redesign of their website<\/strong> to reposition <strong>Eco Fen\u00eatre<\/strong> as a n<strong>ational leader<\/strong> in PVC and aluminum joinery in Morocco.\nThe main objective was to design <strong>a compelling, clear, and premium homepage<\/strong> that would immediately convey the <strong>reliability<\/strong>, <strong>modernity<\/strong>, and <strong>German engineering<\/strong> of the solutions offered.\n\nThe website needed to reassure <strong>individuals<\/strong>, <strong>architects<\/strong>, and <strong>real estate developers<\/strong> alike, while also <strong>encouraging contact and quote requests.<\/strong>\n\nThe secondary pages (products, projects, contact) needed to maintain the same graphic design and ensure seamless navigation.\n<h3>Key Objectives<\/h3>\n<ul>\n \t<li>Strengthen the premium brand image and national credibility<\/li>\n \t<li>Highlight Eco Fen\u00eatre's expertise and experience<\/li>\n \t<li>Promote the quality of materials and the German partnership<\/li>\n \t<li>Facilitate access to key information and achievements<\/li>\n \t<li>Optimize conversion through clear calls to action<\/li>\n<\/ul>\n<h3>Expected Functional Structure<\/h3>\n<h4>Homepage<\/h4>\nThe homepage was to play a central role in the conversion and brand image strategy.\n<ol>\n \t<li><strong>Immersive Hero Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Full-screen visuals (photo or video) of high-end projects<\/li>\n \t<li>Strong message affirming national leadership and German performance<\/li>\n \t<li>Highlighting of guarantees, experience, and materials used<\/li>\n \t<li>Direct calls to action to quotes and completed projects<\/li>\n<\/ul>\n<ol>\n \t<li><strong>\"Why Choose Us\" Section<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Key arguments presented concisely and visually<\/li>\n \t<li>Emphasis on reliability, experience, installation quality, and nationwide coverage<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Presentation of joinery solutions<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Highlighting of the different ranges (windows, doors, patio doors, shutters)<\/li>\n \t<li>Clear navigation to the corresponding product pages<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Expertise and commitment to quality<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Structured editorial text explaining the company's expertise, methods, and vision<\/li>\n \t<li>Highlighting of key figures and field experience<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Projects<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Visual gallery of completed projects<\/li>\n \t<li>Objective of reassurance and proof of quality<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Product education<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Section dedicated to the advantages of PVC<\/li>\n \t<li>Clear comparison with other materials (aluminum, (wood)<\/li>\n \t<li>Highlighting energy, acoustic, and environmental benefits<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Customer reviews<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Authentic testimonials to build trust<\/li>\n \t<li>National scope of projects emphasized<\/li>\n<\/ul>\n<ol>\n \t<li><strong>Final conversion block<\/strong><\/li>\n<\/ol>\n<ul>\n \t<li>Simplified quote request form<\/li>\n \t<li>Highlighting rapid response times and direct contact channels<\/li>\n<\/ul>\n<h4>Footer<\/h4>\n<ul>\n \t<li>Structured navigation to essential pages<\/li>\n \t<li>Full contact information (phone, WhatsApp, social media)<\/li>\n \t<li>Mention of the German partner K\u00f6mmerling<\/li>\n \t<li>Access to institutional documents and brochure, if available<\/li>\n<\/ul>\n<h3>Art direction & user experience<\/h3>\n<ul>\n \t<li><strong>Premium and professional visual identity<\/strong><\/li>\n \t<li>Sober and reassuring color palette (white, deep blue, gray)<\/li>\n \t<li>Modern and legible typography<\/li>\n \t<li>Minimal iconography consistent with the high-end industrial sector<\/li>\n \t<li>Subtle animations to enhance modernity without compromising performance<\/li>\n<\/ul>\n<h3>Tone & editorial positioning<\/h3>\nThe website needed to convey the image of a <strong>rigorous, reliable, and expert<\/strong> company, combining <strong>German precision<\/strong> with <strong>renowned Moroccan know-how.<\/strong>\nEco Fen\u00eatre was to be seen not just as an installer, but as a <strong>trusted partner<\/strong> for demanding projects nationwide.","field_602268194fed1":"The redesign of the <strong>Eco Fen\u00eatre<\/strong> website relied on custom developments aimed at enriching the user experience, showcasing the company's achievements, and facilitating business relationships, all while maintaining a high level of performance and maintainability.\n<h3>Advanced Project and Site Showcase<\/h3>\nA customized project management system was designed to highlight the company's expertise:\n<ul>\n \t<li><strong>A custom-developed before\/after slider<\/strong>, based on ACF fields, allows for a visual comparison of the initial and final state of projects.<\/li>\n \t<li><strong>Interactive map of Morocco <\/strong>based on Leaflet, displaying all completed projects:\n<ul>\n \t<li>Precise geographic location<\/li>\n \t<li>Associated customer reviews (text and video)<\/li>\n \t<li>Direct link to the detailed information sheet for each project<\/li>\n \t<li>Dynamic filter system integrated into the map, facilitating navigation and search by:\n<ul>\n \t<li>State<\/li>\n \t<li>Type of project<\/li>\n \t<li>Year of completion<\/li>\n \t<li>Customer rating (number of stars)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nThis approach allows for intuitive exploration of completed projects, for individuals as well as architects and developers.\n<h3>Advanced Search and Dynamic Navigation<\/h3>\n<strong>A real-time Gutenberg search block<\/strong> was developed specifically for the site:\n<ul>\n \t<li>Instant search based on the WordPress REST API<\/li>\n \t<li>Selection of the type of content targeted (projects, editorial content, etc.)<\/li>\n \t<li>Configurable limit on the number of results displayed<\/li>\n \t<li>Native integration with the Gutenberg editor, without dependence on a page builder<br>Lightweight and performance-optimized<br>This block significantly improves content accessibility across the entire site.<br>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/li>\n \t<li>Lightweight and performance-optimized<\/li>\n<\/ul>\nThis block significantly improves content accessibility across the entire site.\n<h3>Highlighting Customer Reviews<br>A custom testimonial slider was implemented to strengthen social proof:<br>Centralized management of testimonials via an ACF options page<br>Display of ratings as stars<br>Smooth navigation (arrows, pagination)<br>Completely standalone component, without resource-intensive third-party plugins<br>Reviews are thus valued as a key element in the customer journey.<\/h3>\nA custom testimonial slider was implemented to strengthen social proof:\n<ul>\n \t<li>Centralized management of testimonials via an ACF options page<\/li>\n \t<li>Display of ratings as stars<\/li>\n \t<li>Smooth navigation (arrows, pagination)<\/li>\n \t<li>Completely standalone component, without resource-intensive third-party plugins<\/li>\n<\/ul>\nReviews are thus valued as a key element in the customer journey.\n<h3>Optimizing the Quote Request Process<\/h3>\nA <strong>custom JavaScript-based module<\/strong> was developed for quote requests:\n<ul>\n \t<li>Smooth and responsive user experience<\/li>\n \t<li>Reduced friction during data entry<\/li>\n \t<li>Improved conversion of visitors into qualified leads<\/li>\n \t<li>Clean integration with the existing WordPress ecosystem<\/li>\n<\/ul>","field_6022683a4fed2":"A premium corporate website that positions Eco Fen\u00eatre as a national leader in PVC and aluminum joinery, combining credibility, visual impact, and sales effectiveness.\n\n<strong>Professional Showcase and User Experience<\/strong>\n<ul>\n \t<li>Clear and structured presentation of projects nationwide<\/li>\n \t<li>Immersive experience based on visual proof (before\/after, real projects)<br>Navigation designed for individuals, architects, and developers<br>Enhanced trust through advanced integration of customer reviews (text and video)<br>Technical Architecture and Performance<br>Optimized and custom-designed WordPress architecture<br>Advanced content modeling via ACF (projects, testimonials, geographic data)<br>Interactive Leaflet-based map with dynamic data loading<br>Integrated map filtering system (region, project type, year, rating)<\/li>\n \t<li>Navigation designed for individuals, architects, and developers<\/li>\n \t<li>Enhanced trust through advanced integration of customer reviews (text and video)<\/li>\n<\/ul>\n<strong>Technical Architecture and Performance<\/strong>\n<ul>\n \t<li>Optimized and custom-designed WordPress architecture<\/li>\n \t<li>Advanced content modeling via ACF (projects, testimonials, geographic data)<\/li>\n \t<li>Interactive Leaflet-based map with dynamic data loading<\/li>\n \t<li>Integrated map filtering system (region, project type, year, rating)<\/li>\n<\/ul>\n<strong>Lightweight, independent, and cache\/CDN-compatible JavaScript components<\/strong>\n<ul>\n \t<li>High-value interactive components<\/li>\n \t<li>Custom before\/after slider for visual project comparison<\/li>\n \t<li>National project mapping with direct access to detailed project sheets<br>Live search Gutenberg block based on the WordPress REST API<br>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Live search Gutenberg block based on the WordPress REST API<\/li>\n \t<li>Testimonial slider manageable without technical intervention<br>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Customized, conversion-oriented quote request module<br>Development impact<br>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<br>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\n<strong>Development impact<\/strong>\n<ul>\n \t<li>Creation of a coherent ecosystem combining content, completed projects, and customer reviews<\/li>\n \t<li>Highlighting expertise on a large scale without impacting the user experience<br>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Significantly improved offer clarity and brand credibility<br>Tools designed to scale with project volume and marketing needs<br>Scalability and maintenance<br>Structure designed to accommodate a large number of projects without performance degradation<br>Content and components fully manageable via the WordPress back office<br>Minimal reliance on third-party plugins for improved long-term stability<br>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n \t<li>Tools designed to scale with project volume and marketing needs<\/li>\n<\/ul>\n<strong>Scalability and maintenance<\/strong>\n<ul>\n \t<li>Structure designed to accommodate a large number of projects without performance degradation<\/li>\n \t<li>Content and components fully manageable via the WordPress back office<\/li>\n \t<li>Minimal reliance on third-party plugins for improved long-term stability<\/li>\n \t<li>Technical foundation ready for future developments Future developments (advanced SEO, new maps, landing pages)<\/li>\n<\/ul>\nA tailor-made technical solution that transforms a classic showcase website into a strategic tool for commercial enhancement, combining intelligent mapping, social proof and WordPress performance, while offering a robust and scalable foundation to support the growth of Eco Fen\u00eatre."},"field":{"ID":50,"key":"field_602267a74fecf","label":"D\u00e9tails","name":"details","aria-label":"","prefix":"acf","type":"group","value":null,"menu_order":3,"instructions":"","required":0,"id":"","class":"","conditional_logic":0,"parent":35,"wrapper":{"width":"","class":"","id":""},"wpml_cf_preferences":2,"layout":"block","sub_fields":[{"ID":51,"key":"field_602267dc4fed0","label":"Cahier des 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